Michael Wayne

Michael Wayne is an Assistant Professor in the Department of Media and Communication at the Erasmus School of History, Culture and Communication, Erasmus University Rotterdam. His research centers on critical television studies, streaming media, and audience analysis, with a focus on global platforms like Netflix. He is affiliated with the Global Internet TV Consortium and has contributed extensively to journals such as Media, Culture & Society, Convergence, and Journal of Popular Television.

• PhD in Sociology, University of Virginia, USA
• Kreitman Post-Doctoral Research Fellow, Ben-Gurion University of the Negev, Israel (2015–2018)

His research explores the intersection of media industries, cultural discourse, and audience reception, particularly in the context of global streaming. Using qualitative methods, he investigates how platforms like Netflix shape cultural authenticity, represent minority identities, and construct global audiences through data-driven metrics like the 'Global Top 10'. His work critically engages with the political, economic, and sociolinguistic dimensions of digital content distribution.

Recent publications reveal a strong focus on transnational storytelling, cultural representation, and the geopolitical implications of streaming metrics. His articles analyze how local signifiers are adapted for global audiences and how platforms negotiate cultural differences in original programming. Themes of race, identity, and industry discourse recur across his scholarship.

Michael previously served as managing editor of The Communication Review from 2011 to 2015, contributing to academic discourse in media studies. While no formal scientific awards are listed, his work has garnered attention in academic and public spheres, with citations and media mentions.

He has delivered several academic presentations on OTT marketing, Netflix’s industry strategies, and media discourse, indicating active engagement with scholarly communities. Although no current grants or advising roles are specified, his collaborative publications suggest ongoing research partnerships. He is a key contributor to critical debates on the globalization of television and the cultural politics of streaming platforms.