معرفی
Michael Volkov is an Associate Professor of Marketing at La Trobe University, affiliated with the Department of Management and Marketing within the La Trobe Business School. With over 20 years of experience, he specializes in marketing education, consumer behavior, and technology-enhanced learning. He holds prestigious titles including Senior Fellow of the Higher Education Academy (SFHEA) and Fellow of the Australian Marketing Institute (FAMI).
His academic journey includes leadership roles such as Director of Education at Macquarie University and Director of Teaching and Learning at Deakin University. He has authored leading textbooks like Principles of Marketing and contributed to journals such as the British Journal of Educational Technology and European Journal of Marketing.
Volkov’s research focuses on student-centered pedagogy, inclusive education, and digital literacy integration. He has received numerous national awards, including the Australian Awards for University Teaching (2020, 2013) and the ASCILITE Innovation Award (2018). His work emphasizes fostering student success through innovative curricula and assessment design.
He currently teaches courses like Strategic Marketing Management and Consumer Behavior. His professional activities include editorial roles for Marketing Education Review and International Journal of Educational Management, reflecting his commitment to advancing marketing education globally.