معرفی
Prof. Michael Paetsch is a Professor of Marketing at Hochschule Pforzheim, specializing in distribution strategies and international marketing aspects. His contact details include office W2.3.13 and email michael.paetsch@hs-pforzheim.de. He holds a PhD from Columbia Pacific University (1992), a Dipl.-Kaufmann from Universität Mannheim (1989), and an MBA from the University of San Francisco (1989).
His research focuses on Mobile Communication Technology, Business Analytics, and Online Marketing. Key areas include telecom pricing frameworks, e-marketing effectiveness, and strategic process optimization. Recent work addresses digital transformation and 5G applications in logistics.
Prof. Paetsch has presented globally on topics like Digital Transformation (Kuala Lumpur, 2017), 5G in Advanced Logistics (Germany, 2019), and Telecom Challenges in Africa (Lagos, 2016). His publications span journals, books (e.g., Smart Metering und das Human Interface), and conference papers.
His professional activities include organizing colloquia and advising on marketing strategy. No scientific awards or formal advisees are listed.
