معرفی
Michael Lowe is an Associate Professor in the Department of Marketing at the Scheller College of Business, Georgia Institute of Technology, where he has been a faculty member since 2015. He also serves as the PhD Coordinator of Marketing, contributing to graduate education and research mentorship. His academic work bridges marketing and behavioral science, with a strong emphasis on consumer behavior.
Education:
- Ph.D. in Business Administration, Texas A&M University
- M.B.A. in Marketing and Strategy, Indiana University
- B.A. in Music, Brigham Young University
Dr. Lowe's research focuses on interpersonal influence and sensory marketing, particularly the impact of sound in consumer environments. His work explores how social interactions shape consumer decisions and how sonic elements like music and sound design influence perception, emotion, and behavior in retail and advertising. His interdisciplinary approach draws from psychology, neuroscience, and music theory.
His recent publications span topics such as joint decision-making in dyads, pain of payment in social contexts, and the role of sonic attributes in branding. Collectively, his research demonstrates a consistent interest in the subtle, often unconscious, drivers of consumer behavior, especially through auditory and social cues.
Scientific Awards and Recognition:
- Poets and Quants Favorite Professor (2019)
- Scheller Professor of the Year
Dr. Lowe teaches Consumer Behavior and Principles of Marketing, where he has received high praise for his teaching excellence. Though no formal list of advisees is provided, his role as PhD Coordinator suggests active involvement in mentoring doctoral students. He has not been associated with any named research labs or large collaborative teams in the provided text, but his publications indicate independent and collaborative research within the marketing discipline.
