معرفی
Michael Humbani is a Lecturer in Marketing affiliated with the College of Business, Law and Social Sciences. His research focuses on consumer behavior, mobile technology applications, payment systems adoption, and information systems within marketing contexts. Key areas of inquiry include mobile app usage patterns (e.g., food delivery, gaming), proximity payment technologies, risk perception in digital transactions, and SMS advertising effectiveness.
His work frequently examines South African consumer dynamics, addressing topics like pandemic-era mobile service adoption, technology readiness for digital payments, and determinants of mobile gaming satisfaction. Methodological strengths lie in behavioral modeling and empirical studies of emerging market contexts.
Recent research outputs (2024) explore mobile travel app success models and the moderating role of perceived pandemic risks on consumer satisfaction. Earlier studies (2015–2021) investigate SMS advertising segmentation, proximity payment barriers, and demographic influences on consumer attitudes.
His publications span journals like International Journal of Hospitality Management, South African Journal of Information Management, and Journal of African Business. Over 100 views and 19 downloads of his outputs were recorded recently.
