معرفی
Michael Dowding is a Master Lecturer in the Department of Mass Communication, Advertising and Public Relations at Boston University's College of Communication. He joined as full-time faculty in 2015 after two decades as an adjunct lecturer at the same institution. Prior to academia, he founded Wordscape Communications, a freelance consultancy specializing in B2B public relations and content marketing for technology, financial services, and life sciences clients. His work includes ghostwriting books on entrepreneurship and demand generation.
Education:
- Suffolk University, M.B.A. (Finance)
- Boston University, M.S. (Journalism)
- Boston University, B.L.S. (English Literature, minor in Psychology)
Research Focus: Dowding's expertise spans strategic communication, media writing, and content development with emphasis on B2B contexts. His interests intersect journalism, advertising psychology, and measurable marketing outcomes, informed by his industry experience in award-winning campaigns.
Professional Leadership:
- Past President & Board Director, PR Club of New England
- Freelance Contributor, The Boston Globe
