معرفی
Donald Dunnington is an Adjunct Professor in the Department of Public Relations & Advertising at Rowan University’s Ric Edelman College of Communication & Creative Arts. He specializes in digital marketing, global-local market strategies, and the integration of generative AI into communication practices. He holds a B.A. in Sociology from The Ohio State University and an M.A. in Public Relations from Rowan University.
His research focuses on online public relations, generative AI applications in strategic communication, and visual-PR techniques. He has authored a seminal book on digital marketing and contributed articles to U.S. and international journals. Current teaching includes developing courses on Generative AI and Strategic Digital Communication, and reworking the Online PR course to incorporate AI tools.
Prior to academia, Dunnington has led global marketing initiatives for industries ranging from luxury pool construction to healthcare and technology. Notable engagements include optimizing SEO for e-commerce platforms, pioneering AI-driven marketing with IBM’s Watson, and managing content teams for industrial clients like K-Tron International.
His professional experience spans PR agencies, government agencies, non-profits, and corporations, with deep expertise in food, travel, and tech sectors. He currently serves as a marketing manager for a Philadelphia luxury pool builder and advises on cultural testing for global e-commerce campaigns.
