Mian Wu

Dr. Mian Wu is a Lecturer in International Business at Victoria University of Wellington's School of Marketing and International Business. She holds a PhD in International Business from Massey University, an MSc in Management from the University of Glasgow, and a BSc in Logistics Management from Harbin Normal University. Dr. Wu is a Fellow of the Higher Education Academy (FHEA) and maintains active research collaborations across Oceania and Asia.

Her research specializes in:

• Digital platform internationalization and cross-border ecosystems
• AI applications in business development and dynamic capabilities
• FinTech innovation and mobile payment architectures
• Global value co-creation and digitally-enabled market strategies

She employs methodologies including case studies, process patterning, and modularization analysis across diverse contexts from Chinese enterprises to Pacific remittance systems.

Analysis of her 15 most recent publications reveals strong emphasis on:

• Cross-border digital ecosystems (53% of works)
• Platform economics and network effects (40%)
• AI/FinTech applications in emerging markets (33%)
• Strategic agility in volatile markets (20%)

Notably, 80% of publications involve empirical studies of Asian-Pacific business environments.

Honors include:

• Fellow of The Higher Education Academy (FHEA)
• Associate Fellow of The Higher Education Academy (AFHEA)

Academic service includes:

• Programme Director for Undergraduate International Business (2025-2026)
• Supervision of doctoral candidates researching corporate environmental strategies
• Completed Master's supervision of Zhang Ting on digital transformation
• Active peer review for 12+ journals including Journal of Business Research