معرفی
Melissa Cinelli is an Associate Professor of Marketing at the University of Mississippi’s School of Business Administration. She holds a Ph.D. in Business Administration (2011) and a B.A. in Marketing (2005), both from the University of Florida. Her research focuses on the social functions of brands and products, particularly how brands interact with consumer identities to shape evaluations, impression formation, and authenticity perceptions. She also explores political ideology’s role in consumer decisions and ethical consumer responses to brand behavior.
Dr. Cinelli teaches courses at both doctoral and undergraduate levels, including Advanced Studies in Consumer Behavior and Marketing Research. She serves as the SONA coordinator for the Department of Marketing. Her work appears in top journals like the Journal of Consumer Research and Journal of Consumer Psychology.
Her research trends emphasize brand authenticity, ethical consumer responses, and the intersection of politics and consumption. No scientific awards are explicitly listed, though her publications suggest impactful contributions. Advising and grants details are not provided, but her teaching and research span marketing strategy, consumer behavior, and advertising ethics.
