معرفی
Maxine Yu is an Assistant Professor of Strategy and Entrepreneurship at NEOMA Business School, focusing on social evaluations of organizations following negative events like misconduct. Her research examines discrepancies in market actors' reactions and their implications.
- PhD in Management from Imperial College London
- MSc in Business (Marketing) from University of Warwick
- MS in Integrated Marketing Communications from Northwestern University
- MRes in Business from Imperial College Business School
Her work centers on organizational misconduct, scandals, and crisis management, with recent contributions analyzing evaluator disagreement, expectancy violations, and reputational recovery mechanisms. Articles span 2020–2023 and address labor market stigma, punishment dynamics, and historical legacy effects.
This research has been presented at key conferences: Academy of Management Annual Meeting, Strategic Management Society Annual Conference, and European Group for Organizational Studies Colloquium.
Maxine teaches Corporate Social Responsibility courses at NEOMA Business School. No scientific awards or student advisement details are explicitly mentioned in the provided texts.
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