Max von Zedtwitz

Max von Zedtwitz is an Associate Professor at Copenhagen Business School's Department of International Economics, Government and Business. His research focuses on international business, innovation management, and R&D strategy, with particular emphasis on China collaboration, frugal innovation, and knowledge transfer in multinational corporations.

Research Trends: Recent work examines disruptive global R&D frameworks, reverse knowledge flows in subsidiaries, and Nobel Prize recognition patterns. Publications span journals like R&D Management, Knowledge and Process Management, and MIT Sloan Review.

Key Activities:

• Lectures on global new product development, frugal innovation, and internationalization strategies
• Contributions to books and editorials on cross-border business practices