معرفی
Matthew Sutherland serves as a Senior Lecturer in Marketing at Northumbria University with over 10 years of experience teaching undergraduate and postgraduate programmes. He functions as a teaching mentor supporting new academic staff and holds an External Examiner position at Anglia Ruskin University.
His research centers on work-based learning, Higher Education marketing, knowledge exchange, and small business growth. Key initiatives include the Marketing Internship Programme engaging 240+ North-East SMEs and major corporations like Greggs plc, facilitating direct industry-academia connections.
Sutherland has secured £1+ million in knowledge exchange funding and currently leads a nationally significant project with Sage (UK) Ltd (one of only six funded UK-wide) with a 10-member team. He supervises 4 doctoral students while managing programme leadership responsibilities and Small Business Charter reaccreditation efforts.
His institutional impact extends to module development, programme management, and external quality assurance. Beyond academia, he contributes as a school governor, board member for multiple organizations, and chair of a North-East charity.
