Matthew K. Le Veque

Matthew K. Le Veque is a Professor of Professional Practice of Journalism at the University of Southern California’s Annenberg School for Communication and Journalism. He serves as a Public Relations Media Coordinator and academic advisor for the USC Annenberg Media Center, overseeing student integration and real-time social data desk operations. His expertise spans digital strategies, social media analytics, and integrated communication campaigns, combining academic teaching with industry consultancy.

Le Veque teaches courses on the evolving media landscape, social web listening, and multimedia production. He has taught at USC for over 14 years and contributed to the USC Center on Public Diplomacy, offering courses in Digital Tools and Real-Time Analytics. His professional experience includes 25+ years at Rogers Finn Partners, where he advises clients on digital strategies for health care, government, and nonprofit sectors.

His work includes pioneering anti-smoking campaigns (e.g., California’s anti-smoking initiative and L.A. Quits) and public health initiatives like Choose Health L.A. for obesity prevention. He has also advised U.S. Congress and California Legislature members on public policy.

Le Veque’s research emphasizes the application of enterprise tools (e.g., Salesforce Marketing Cloud, Crimson Hexagon) for social web analysis and advocates for merging creative strategies with data-driven insights.