Matteo De Angelis

Matteo De Angelis serves as Full Professor of Marketing at Luiss Business School, LUISS Guido Carli, holding leadership roles as Director of the BA in Economics and Management, Director of the Academic Research Unit at the X.ite Research Center, Director of the Master in Marketing Management, and Co-Director of the Executive Horeca Business program.

His educational background:

• PhD in Management, University of Bologna, 2008

Professor De Angelis' research spans Marketing, Consumer Behavior, Management, and Psychology, with approximately 30 publications in premier journals including Journal of Marketing Research, Journal of Consumer Research, and Strategic Management Journal. His scholarly output includes 3 books (one international) and 15 book chapters, primarily focusing on digital marketing analytics, consumer decision-making, and strategic brand management within international business contexts.

He teaches Marketing, Web Analytics & Marketing, and Marketing Plan & Markstrat Simulation across Luiss Business School's MBA programs (Full-time, Part-time, Executive) and executive education divisions. His prior academic appointments include Visiting Scholar at Northwestern University (2007-2008) and Visiting Professor at the University of Wisconsin-Milwaukee (2009-2011).

As head of the Academic Research Unit at X.ite, he leads interdisciplinary initiatives bridging business strategy with digital innovation, particularly in hospitality (Horeca) and technology-driven market analysis.