معرفی
Matt M Blaszka is Professor and Chairperson in the Department of Kinesiology, Recreation & Sport at Indiana State University's College of Health and Human Services. He coordinates graduate programs and internships while conducting research at the intersection of sports branding, digital marketing, and consumer behavior.
Educational Background:
- Ph.D. in Sport Management (2014), Indiana University
- M.S. in Sport Administration (2011), Georgia State University
- B.S. in Sport Management (2007), York College of Pennsylvania
Research Interests focus on digital branding strategies in professional sports, athlete personal branding through social media, and the impact of NIL (Name, Image, Likeness) policies on collegiate athletics. His work analyzes brand storytelling during rebranding processes, fan engagement patterns, and wearable technology's influence on fitness culture.
Recent publications examine the Seattle Kraken's digital brand launch, NIL policy implementation, and sports team rebranding motives. Articles span journals like the International Journal on Sport Communication, Communication & Sport, and Sport Management Review.
Scientific Awards
- Outstanding Scholarship Research Creativity Award - Level 3 (2024)
- Faculty Outstanding Service Award - Level 3 (2023)
- Supervisor of the Year Award (2016)
Active in university governance as Member of Strategic Planning Steering Committee and University Athletic Committee, he also serves as Student Recruiter for Sycamore Preview Day and former Chairperson of Cutters Community Soccer.
