معرفی
Jimmy Sanderson serves as an Associate Professor in the Department of Kinesiology and Sport Management at Texas Tech University, where he teaches foundational courses including Personnel Management in Sport (SPMT 3374) and Organizational Behavior in Sport (SPMT 5322). His academic leadership focuses on preparing students for strategic roles in sport organizations through evidence-based curriculum development.
Dr. Sanderson earned his academic credentials entirely from Arizona State University:
- Ph.D. in Communication Studies (2012)
- M.A. in Communication Studies (2008)
- B.A. in Communication Studies (2006)
His research critically examines digital media's impact on sport ecosystems, with three interconnected pillars: (1) social media policy and governance in sport organizations, analyzing how institutions navigate digital risks and opportunities; (2) health and safety frameworks, particularly concussion protocols and youth sport injury prevention; and (3) family-system dynamics in youth sport participation. Methodologically, he employs qualitative and critical approaches to uncover power structures in athlete-organization-fan interactions.
Analysis of his 2023-2025 publications reveals accelerating focus on Name, Image, and Likeness (NIL) era challenges, mental health resource framing in athletic departments, and corporate social responsibility in sportswear branding. His scholarship increasingly adopts critical theory lenses to dissect equity issues in digital sport spaces, moving beyond descriptive analysis toward systemic critique of industry practices.
No formal scientific awards were documented in available sources. Information regarding current graduate student mentorship, active research grants, laboratory facilities, or collaborative research teams was not specified in the provided materials.
