معرفی
Matilde S. Groß is a Professor in the Department of Economics at Harz University of Applied Sciences, specializing in Tourism Management. Her work emphasizes sustainable tourism, integrating the three pillars of sustainability—economic, social, and environmental—into destination management. She focuses on health and cultural tourism, advocating for societal orientation over market-driven approaches in these fields.
Her research explores health tourism's potential to drive sustainable value creation in rural regions, emphasizing regional competency development and profiling. She has contributed to national tourism strategies and collaborated with organizations like the Federal Association of the German Tourism Industry (BTW) and Ernst & Young. Her work also addresses mobility behavior in tourism and its environmental implications.
- Academic Focus: Sustainable Tourism, Health Tourism, Cultural Tourism, Regional Development.
- Projects: "Katzensprung 2.0 - Active for climate protection in German tourism" (since 2017).
Her publications span interdisciplinary tourism research, sustainable development, and mobility behavior, with a particular emphasis on rural regions. She teaches in the Tourism Management program, addressing topics like theme tourism and qualitative growth in the tourism sector.
