Manon Krüger

Manon Krüger is a Professor in the Department of Economics at the West Coast University of Applied Sciences, where she is actively engaged in research and academic leadership. She is a board member and project manager at the German Institute for Tourism Research, contributing to strategic and operational initiatives in tourism studies.

Her research interests focus on tourist demand, travel behavior, the economic impacts of tourism, and indicator-based destination management. She explores various tourism segments including day tourism, business travel, camping tourism, and gastronomy, with a growing emphasis on sustainability and quality of life implications. Her work integrates behavioral analysis with economic modeling to assess tourism’s role in regional development.

The recent publications of Manon Krüger reflect a strong trend in analyzing tourism from both demand and management perspectives. Her work spans topics such as sustainable mobility, destination performance measurement, and the socio-economic value of different tourism forms. She frequently collaborates with researchers like Sabrina Seeler, Anika Köchling, and Benjamin Eisenstein, contributing to both academic journals and comprehensive reference works like the Tourism Atlas of Germany.

Manon Krüger plays a significant role in applied tourism research, particularly through her leadership at the German Institute for Tourism Research. While no formal advising or grant information is provided, her involvement in multiple research projects and publications indicates active engagement in funded academic work. She contributes to both theoretical frameworks and practical tools for destination management, including the use of the Balanced Scorecard and customer journey analysis.