Mathijs van der Kroft

Mathijs van der Kroft is a Lecturer at the Academy for AI, Games & Media, Breda University of Applied Sciences. He also serves as Marketing Manager at The Creative Lab and marketer for Cradle. His expertise focuses on online marketing, social media strategies, and branded entertainment within the video game and entertainment sectors. He teaches marketing planning, digital marketing ethics, and related courses to International Media & Entertainment Management students.

His research interests include digital marketing trends in gaming, with notable contributions to studies on esports and virtual experiences during the pandemic.

He has collaborated on projects like the Samsung Virtual Reality initiative (2016), exploring VR content creation and visual technologies.