Laura Herrewijn

Laura Herrewijn is a Visiting Professor at the University of Antwerp and a researcher at AP University College Antwerp, specializing in digital media, virtual reality, and data analytics. Her work focuses on designing interactive media for education, entertainment, and persuasive communication, emphasizing user-centered approaches. She leads research projects such as 'Merging Realities' (VR/AR for public awareness), 'LAP!' (Learning Analytics dashboards), and 'VIDA' (video cross-media strategies).

Her research integrates methodologies like user experience testing, experimental design, and psychophysiological measurements (e.g., eye tracking). She has collaborated with the University of Antwerp and Ghent University, contributing to knowledge centers like the Immersive Lab and Media, Design and IT. Key projects include investigating in-game advertising effectiveness, digital literacy games for children, and the impact of virtual reality on behavioral change.

Her expertise spans digital games, VR design, educational technology, and data-driven solutions in academia. Current projects explore esports analytics, AR applications in media, and enhancing spectator experiences in live streams. She actively bridges theoretical research with practical applications through interdisciplinary collaboration.