Marnix van Gisbergen

Marnix van Gisbergen is a Professor of 'Digital Media Concepts' at Breda University of Applied Sciences and holds a secondary professorship in 'Media Enriched Sport Experiences', supported by ZIGGO and the city of Hilversum. He previously served as RBI Manager of the Academy for Digital Entertainment (2013–2017) and as a lecturer/researcher at Radboud University (1998–2006). His research focuses on Virtual Reality (VR/AR/MR) strategies, media context connectivity, and transmedia business models. He leads the Contextual Connected Media program, emphasizing lean research methodologies to bridge academic and industry collaboration in the Creative Industries sector.

Education: PhD in Communication Sciences (2006, Radboud University, NWO-funded). Over 100 student supervision credits across BA/MA levels. Former Research Director (2005–2012) at DVJ Insights and YoungVotes, managing projects for 50+ global brands (e.g., RTL, MTV Networks).

Research interests span VR efficacy in audience engagement, media strategy frameworks, and immersive technologies in healthcare (e.g., dementia therapy via XR). Awards include the 2018 Gold FIPP Insight Award. Active in 41+ funded projects, including RECOVRY 4.0 (VR for alcohol addiction treatment) and Virtual Humans In Society (AI-driven social applications).

Key activities include keynote speaking (e.g., Digital Communication Awards 2025), jury membership, and organizing events like the VPRO Hackathon. Collaborations span academic-industry partnerships in the Netherlands and Europe.