معرفی
Massimo Scaglioni is a Full Professor of Media History at the Catholic University of the Sacred Heart in Milan, affiliated with the Faculty of Foreign Languages and Department of Communication and Performing Arts. He concurrently serves as a Lecturer in Transmedia Narratives and Television Communication at Università della Svizzera italiana (USI) in Lugano. Scaglioni directs research at Ce.R.T.A. (Research Centre for Television and Audiovisual Media) and leads the "Fare Tv" Master program at ALMED, while contributing to editorial boards of "View," "Comunicazioni Sociali," "Bianco e Nero," and "Series" journals.
His research centers on institutional, economic, and social media history with emphasis on Italian radio and television within international contexts. He pioneers historical methodology application to audiovisual sources, analyzes technological-cultural convergence phenomena, and investigates transmedia narratives. His television text analysis specializes in American and European serial forms, while audience studies explore measurable viewership patterns, fandom dynamics, and evolving spectatorship practices in digital environments.
Scaglioni's conference presentations from 2004-2011 reveal consistent engagement with Italian media history, public service broadcasting evolution, and audience behavior transformations. His work demonstrates how media institutions negotiate technological convergence, with recurring themes of national identity construction through broadcasting, transmedia storytelling frameworks, and the tension between traditional broadcaster control and participatory audience practices in digital convergence.
As Didactic Director of ALMED's "Fare Tv" Master program, Scaglioni shapes graduate curricula in television analysis and management. His 2012 visiting professorship at Carleton University was funded by the Centre for European Studies - European Union Centre for Excellence grant, supporting transatlantic academic exchange in European media studies.
Scaglioni's research leadership manifests through Ce.R.T.A. at Università Cattolica, which investigates television's historical and contemporary evolution, and the "Fare Tv" Master program that trains media professionals in television production, management, and communication strategies within Italy's dynamic broadcasting landscape.
