Martin Meißner

Prof. Dr. Martin Meißner is a Professor of Digital Marketing at the TUM School of Management (Heilbronn campus) since 2022. Previously, he held roles at Zeppelin University (2020–2021) and the University of Southern Denmark (2013–2019). His research focuses on social media, consumer decision-making using eye tracking, and immersive technologies like VR/AR. He earned his PhD in Business Administration from Bielefeld University (2011) and conducted research at Monash University (Australia).

Research Interests:
- Social media & digitalization impacts
- Eye tracking methodologies for decision analysis
- VR/AR applications in consumer behavior
- Influencer marketing dynamics
- Attention-based recommender systems

Key Research Contributions:
- Developed attention-based VR shopping environments
- Advanced eye-tracking applications in organizational research
- Investigated decision-making processes in digital contexts

Awards:

• Best Paper Award (Information Systems Research)
• German Research Foundation (DFG) Grant
• Westphalian-Lippish University Society Dissertation Prize

His work bridges marketing theory with cutting-edge technologies, emphasizing empirical validation through interdisciplinary collaborations with global institutions.