معرفی
Dr. Benjamin Serfas is an Assistant Professor in the Department of Human-centered Computing and Cognitive Science at the Universität Duisburg-Essen. He leads the Economic Psychology research group within the Faculty of Computer Science. His academic career includes roles at the Universität Wien, where he earned a Diplom in Psychology (2012) and a PhD in Natural Sciences (Psychology, 2017).
Research Interests: Serfas focuses on consumer behavior, particularly impulsive buying, self-regulation, motivation, attention, implicit processing, and eye-tracking methodologies. His work explores how contextual triggers and arousal influence consumer decisions, with applications in retail environments and behavioral interventions.
- Education: PhD in Psychology (2017), Universität Wien
- Affiliations: Department of Human-centered Computing and Cognitive Science
- Key Research Themes: Attentional biases, consumer psychology in shopping contexts, and strategies to mitigate impulsive behavior
Publications highlight his contributions to understanding how arousal and visual attention shape consumer choices, with studies on implicit self-esteem measures and the impact of advertising on children. His recent work (2023–2024) examines ADHD symptoms and social media usage in the context of impulsive behaviors.
He has advised numerous projects in Austria and Germany, focusing on applied consumer psychology. His lab integrates eye-tracking technology and behavioral experiments to study decision-making processes in real-world settings.
