معرفی
Martin Grimberg Löfgren serves as Professor of Business Administration at Karlstad University, Sweden, specializing in consumer behavior and service marketing. His work bridges academic theory with practical applications across private and public sectors, particularly in packaging, customer satisfaction, and service innovation.
His research centers on:
- Packaging Dynamics: How lighting, design, and placement influence consumer evaluations of food products and non-durables
- Service Quality: Applying Kano's theory to measure attractive quality attributes in public transit and telecom
- Business Model Evolution: Analyzing transitions from free to fee-based services in manufacturing firms
- Financial Well-being: Developing conceptual frameworks for consumer financial health research
Analysis of his 2012-2017 publications reveals dominant trends: (1) Sensory marketing investigations (e.g., lighting effects on packaged food), (2) Refinement of Kano methodology for service contexts, and (3) Cross-cultural studies of complaint handling. His work consistently emphasizes real-world validation through eye-tracking labs and supermarket observations, demonstrating strong industry collaboration with manufacturing and public sector partners.
