معرفی
Mikael Hernant is a Senior Lecturer in Business Administration at the Department of Commerce and Entrepreneurship, School of Business, University of Skövde. He teaches courses at the Bachelor's (1st cycle) level and serves as a Course Coordinator. His research focuses on retail profitability, market-based performance, and the economic dynamics of supermarkets and online retailing.
- Academic Rank: Senior Lecturer
- Affiliation: School of Business, Department of Commerce and Entrepreneurship, University of Skövde
- Contact: Email mikael.hernant@his.se, Room E319, Phone 0500-448855
Research Interests include:
- Retail Management: Analyzing profitability in physical and digital retail environments.
- Market-Based Performance: Linking financial outcomes to competitive dynamics and consumer behavior.
- Supermarket Economics: Studying operational efficiency and scale effects in grocery retail chains.
- Online Retailing: Assessing the impact of e-commerce on traditional sales models.
Publication Trends show a focus on empirical studies connecting retail strategy to financial performance, with a particular emphasis on local market conditions and the transition to digital platforms.
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