Martin Eisend

Professor Martin Eisend is a faculty member at the University of Vienna, holding the Chair in Marketing since October 2024. His research explores the impact of marketing communication and advertising on consumers and society, emphasizing empirical generalizations, meta-analyses, diversity promotion, and societal welfare improvements. He is affiliated with the Institute for Marketing and International Business.

• Education: M.A. in Media and Communication Studies/Business Administration (Freie Universität Berlin, 1994-2000); Ph.D. (2003, Freie Universität Berlin).
• Previous roles: Assistant Professor (2004-2007), Professor (2007-2024) at Europa-Universität Viadrina; visiting appointments at Columbia University, University of Antwerp, University of Amsterdam, Macquarie University, and WU Vienna.
• Administrative leadership: Dean of the Faculty of Business and Economics (2012-2018), Vice-President for Research at Europa-Universität Viadrina (2018-2023), and President of the European Advertising Academy (2018-2021).

Eisend’s research focuses on marketing effectiveness, consumer behavior, and societal implications of advertising, with methodological expertise in quantitative analyses and cross-cultural meta-analyses. His work bridges academic rigor with practical applications for corporate success and social responsibility.

He currently teaches courses in consumer behavior, quantitative marketing methods, and advanced seminars for master’s and Ph.D. students at the University of Vienna.