Martin Eisend

Prof. Dr. Martin Eisend is an active Professor in the Department of Economics and Business Administration at the European University Viadrina Frankfurt (Oder), specializing in Marketing. His office is located at Große Scharrnstraße 59, 15230 Frankfurt (Oder, Germany), with contact email eisend@europa-uni.de.

His research focuses on core Marketing domains including Consumer Behavior, Advertising, Market Research, and Brand Management. He contributes to academic discourse through teaching and scholarly activities within these fields, though specific publications or projects are not detailed in available sources.