Marta Ferrer Serrano

Marta Ferrer Serrano is an Assistant Professor in the Department of Business Organization and Marketing at the University of Santiago de Compostela (USC), affiliated with the Faculty of Economic and Business Sciences. She holds a Doctorate from the University of Zaragoza, where her thesis explored 'Knowledge transfer and networks: Collaboration as a key driver for innovation systems' (2022), supervised by Dr. Lucio Fuentelsaz Lamata and Dr. María Pilar Latorre Martinez.

Her research focuses on innovation management, knowledge transfer, digital transformation, and circular economy. Key themes include the interplay between collaboration networks and innovation systems, digitalization challenges in technology transfer, and regional economic dynamics. She has contributed to understanding how digitalization impacts innovation ecosystems and how circular economy frameworks can be implemented effectively.

Her work extends to policy analysis, particularly EU initiatives like Horizon 2020, and the role of universities in crisis communication during the COVID-19 pandemic. She maintains an active Google Scholar profile (https://scholar.google.es/citations?user=V7Iw9q0AAAAJ&hl=es) and can be reached at marta.ferrer@usc.es.

Notable contributions include analyzing regional knowledge asymmetries, evaluating digital transformation enablers through the helix paradigm, and addressing paradoxes in circular economy adoption. Her interdisciplinary approach bridges business strategy, public policy, and technological innovation.