Marta Ferrer Serrano

Marta Ferrer Serrano is an Assistant Professor at the University of Santiago de Compostela, affiliated with the Department of Business Organisation. Her teaching responsibilities include courses such as Business Strategic (4th year, Compulsory Credits) and Support Techniques to Managers (3rd year, Labour Relations program). She holds a PhD and actively contributes to academic research in strategic business areas.

Her research interests focus on circular economy frameworks, digital transformation dynamics, innovation management, and the strategic implications of technology transfer. She explores how regional collaborations and EU policies influence knowledge sharing and innovation performance. Recent work highlights the paradoxes of circular economy adoption, digitalization challenges in technology transfer, and the role of helix-based collaboration models in fostering innovation ecosystems.

In 2020-2021, she analyzed pandemic-era adaptations in education (e-learning) and university communication strategies via social media. Her 2021 review of knowledge transfer networks underscores evolving mechanisms and organizational learning dynamics over two decades. She has also contributed methodological guidance for undergraduate research in social sciences.

Mart Ferrer's work intersects business strategy, sustainability, and policy analysis with a focus on bridging academic-industry gaps through collaborative frameworks. No specific student advisement or grant details are documented in the provided materials.