معرفی
Marta Ferreira is a communication designer and design researcher at the Interactive Technologies Institute (ITI), affiliated with Instituto Superior Técnico, University of Lisbon. Her work bridges human-computer interaction, sustainable design, and climate change communication through innovative data-driven approaches for natural heritage engagement and posthuman concepts.
Her academic background includes:
- Bachelor’s degree in Communication Design
- MA in Typographic and Editorial Practices from Faculty of Fine Arts, University of Lisbon (FBAUL)
- PhD in Digital Media from Instituto Superior Técnico at ITI-Larsys
Her research explores the intersection of media and communication potential, particularly in sustainability and climate change data interactions. She investigates how human-computer interaction (HCI) and design can engage audiences with natural heritage and posthuman concepts, creating action-focused environmental experiences through transmedia storytelling and natureculture probes. Current projects examine embodied pedagogy for nature walks and data humanism to foster ecological consciousness.
Analysis of her 15 most recent publications (2022-2025) reveals a cohesive focus on climate change communication and natural heritage interpretation, with recurring themes of more-than-human perspectives and sustainable interaction design. She pioneers methods like natureculture probes and data drawings to transform abstract environmental data into relatable, actionable experiences while addressing tensions in hyperobject engagement.
No scientific awards were documented in the provided sources.
Information regarding student advising and research grants was not specified in the available materials, though her leadership in projects like LoGaCulture (collaborating with European cultural institutions on digital locative games) indicates active research coordination.
She leads studio -m, a multidisciplinary design practice focused on positive-impact projects, and collaborates with the Interactive Technologies Institute on initiatives such as CMU Portugal. Her work integrates branding, digital design, and print media to advance sustainability narratives through cultural institutions.
