Marshall Britt Wright Jr.

Marshall Britt Wright Jr. is an Adjunct Professor in the MA/MBA Design Leadership program—a joint initiative between Maryland Institute College of Art (MICA) and Johns Hopkins Carey Business School—where he teaches DESLD 5540: Forecasting & Realization. Concurrently, he serves as Director of Strategy & Brand Management at Culture Brands, leading research and go-to-market strategy for Hyundai Motors North America while overseeing operations for subsidiaries The Happy Hues Co. and IYKYK Games.

His academic focus bridges industry expertise with design education, emphasizing practical applications in:

• Business strategy and financial modeling
• Market research and consumer analytics
• Brand management and product commercialization
• MVP development and investor pitching frameworks

With 15+ years of cross-functional industry experience at Nestlé and Altria, his teaching philosophy transforms classrooms into strategic labs focused on turning research into actionable business plans. Professional credentials include an MBA from the University of Maryland and a BA in Communication from George Mason University.