Barry Lieberman

Barry Lieberman serves as a Lecturer in Entrepreneurship, Marketing, and Sales at California Polytechnic State University, San Luis Obispo, bringing 38 years of industry experience to academia. He concurrently acts as Chief Marketing Officer for Everything Food, Inc., a food data aggregator and software platform provider focused on Building Better Health through Food.

His educational credentials include:

• MBA with honors from Chapman University
• BS in Business from California Polytechnic State University, San Luis Obispo

Lieberman's professional expertise spans modern demand generation systems, digital marketing, go-to-market execution, business development, and customer retention programs. His industry-driven approach emphasizes practical applications in entrepreneurship and sales strategy, informed by extensive corporate experience with technology brands and Fortune 500 companies. As an active angel investor and entrepreneurship advocate, he bridges academic theory with real-world market dynamics.

His career includes fractional executive roles at Western Digital, Targus International, Q-See/Digital Peripheral Solutions, and ATEN/IOGEAR. He founded Advantage Plus Marketing Group, Inc. (APMG), an 18-year B2B marketing services firm serving clients like HP, Oracle, IBM, and Hyundai, following key marketing positions at Avnet Computer and Hewlett-Packard.

Lieberman extends his mentorship beyond Cal Poly as a guest lecturer at California State University, Fullerton, Chapman University, and the University of California, Irvine, fostering entrepreneurial talent across Southern California institutions.