معرفی
Markus Meierer is an Assistant Professor at the Institute of Management, University of Geneva, and serves as an External Lecturer at the Chair of Marketing for Social Impact, Department of Business Administration, University of Zurich. His interdisciplinary work integrates marketing, network science, and data science to study large-scale consumer networks and behavior.
His research focuses on understanding how consumers' social ties influence behavior, using advanced methodological tools such as multilevel modeling to account for contextual effects. His expertise spans machine learning, marketing analytics, and computational linguistics, applied to real-world challenges in telecommunications, insurance, banking, and retail sectors.
Markus holds a PhD and has an extensive educational background, including studies at the Kellogg School of Management, University of Zurich, and University of Trier. He is fluent in German, English, and French, and brings both academic rigor and industry experience to his roles.
He is actively involved in leveraging data science to build customer-centric organizations, leading research initiatives on social networks and consumer behavior at the University of Zurich.
- Assistant Professor, Institute of Management, University of Geneva
- External Lecturer, Chair of Marketing for Social Impact, University of Zurich
His professional experience includes roles as a Data Scientist and Research Group Leader at UZH, where he collaborates with major industries to apply data-driven strategies. No scientific awards are listed in the provided text.
He advises on data strategy and market development, with a strong focus on translating academic research into practical business applications. His teaching includes Machine Learning at UZH.
He leads the research group 'Social Networks & Consumer Behavior' at the University of Zurich, fostering interdisciplinary collaboration between marketing and data science.
