Radu Tanase

Dr. Radu Tanase is a Senior Research Fellow at the University of Zurich's Chair of Marketing for Social Impact. He holds a PhD in Economics from the University of Zurich and a Master's in Statistics from ETH Zurich. His research focuses on understanding how individual and social factors influence decision-making, particularly in sustainability contexts. He uses agent-based simulations, experiments, and field studies to explore habits, social norms, and transparency effects on consumer behavior.

Education:

• PhD in Economics, University of Zurich
• Master's in Statistics, ETH Zurich

Research Interests:

• Impact of habits/values/social norms on sustainable decisions
• Consumer willingness to offset environmental damage
• Transparency effects in customer relationships
• Agent-based modeling and large-scale field experiments

Teaching & Grants:

Manages the 'Marketing Analytics' program supported by a UZH open_innovation grant. Teaches programming (R/Python) and big data techniques for non-technical students. Courses include prototyping data science products and interactive visualization.

Industry Experience:

Co-founder of Lionstep (tech recruiting) as Chief Data Scientist and current Data Science Advisor.

Labs/Teams:

Active in the Chair of Marketing for Social Impact, collaborating on projects like seeding strategies for sustainability interventions and diffusion process modeling.