معرفی
Dr Mark Toon is a Senior Lecturer in Marketing and Strategy at Cardiff Business School, with expertise in interorganisational relationship governance, business-to-business marketing, and value co-creation in complex alliances. He serves as Programme Director for MSc Marketing and Director of Assessment and Feedback.
- Education:
- PhD (Cardiff University)
- MPhil (Newcastle University)
- MSc (Cardiff University)
His research explores organisational coordination in multi-agency alliances, with applications in aviation net-zero initiatives, healthcare professional burnout, and construction sector collaborations. Recent work analyses the paradox of organisational dysfunction among high-status professionals and the role of shared values in alliance governance.
Article trends span strategic alliance management, organisational sustainability, and stress in healthcare professions. Key subfields include international market exit strategies, value creation processes, and digital empowerment of stakeholders.
- Scientific Awards:
- Fellow of the Higher Education Academy (FHEA)
Dr Toon supervises postgraduate students, including Katerina Boncheva, and has received research grants for aviation sustainability and dental profession well-being studies. He actively participates in conferences like the Academy of Marketing and British Academy of Management.
Notable affiliations include collaborations with institutions in China, New Zealand, and Norway. His lab/team work involves the Cardiff Business School research group and international partnerships in strategic alliance analysis.
