معرفی
Mark Ryan is a PhD student and Lecturer in the Marketing Department at Lancaster University's Management School. His work focuses on sustainability in business practices, particularly circular economy frameworks and greenwashing.
- Academic affiliation: Lancaster University Management School
- Current role: PhD researcher and Associate Lecturer
Research interests include:
- Barriers to circular business models
- Alignment of economic and environmental value
- Greenwashing and deceptive marketing
- Life cycle assessment methodologies
- Managing business paradoxes and tensions
Recent publications (2024-2025) analyze sustainability claims in fashion industry communications and media representations of circular economy. Key themes include deceptive marketing practices, linguistic analysis of corporate sustainability narratives, and environmental value trade-offs.
Research activities include interdisciplinary workshops (e.g., Doing Interdisciplinary Research on Markets and Marketing) and conference participation at the 38th Annual IMP Conference. He contributes to the Pentland Centre for Sustainability in Business and uses corpus linguistic methods to examine corporate sustainability claims.
