معرفی
Dr. Mark McPherson is an Associate Professor in Marketing at Middlesex University, affiliated with the Faculty of Business and Law and the Department of Marketing, Enterprise & Tourism. He specializes in ethnic entrepreneurship, second-generation business practices, and marketing strategies targeting ethnic minority groups. His research explores themes like South Asian entrepreneurship, CSR skepticism, and cultural branding.
McPherson holds a PhD and has supervised multiple doctoral candidates, including three successful PhD completions and a DProf student. He is actively involved in curriculum design for Marketing and MBA programs, emphasizing equality, diversity, and industry collaboration. His teaching methods include case studies, simulations, and employer-driven residential trips.
Recent publications focus on corporate social responsibility skepticism, brand repositioning in political contexts, and cultural identity in entrepreneurship. McPherson has presented globally and contributed to research initiatives like the SEEDA report on BME businesses. His work bridges academic research with practical business applications, particularly in underserved markets.
