Mark Lycett

Mark Lycett is a Professor of Digital Innovation at Royal Holloway, University of London, where he holds the Vice Dean for Research and Innovation role in the School of Business and Management. He also serves as Head of Business Futures for the CoSTAR National Lab, focusing on the integration of emerging technologies to reshape human experiences in physical and virtual spaces.

His research spans the Spatial Web, Artificial Intelligence, Augmented/Virtual Reality, Blockchain, and the Internet of Things, with a strong emphasis on creative industries. Recent publications highlight his work in digital design fictions for metaverse services, digital humans in customer experience, and multisensory VR applications in the arts.

He has led projects like P3R: Performance, Participation, Provenance and Reward in Responsible AI (AHRC-funded) and Trading Music Memorabilia in the Metaverse (Innovate UK-funded), alongside advisory roles in the EPSRC Digital Economy Programme. His award of Senior Fellow of the Higher Education Academy (2010) underscores his academic leadership.