Alex Reppel

Alex Reppel is a Reader in Digital Innovation at the School of Business and Management, Royal Holloway, University of London, within the Department of Information and Operations Management. His work explores the intersection of digital technologies and societal impact.

• Role: Reader in Digital Innovation
• Institution: Royal Holloway, University of London
• School: School of Business and Management
• Email: Alexander.Reppel@rhul.ac.uk

Research interests focus on:

• Self-Sovereign Identity: Studying decentralized identifiers and personal data ownership.
• Human Representation in Immersive Environments: Examining avatars and digital embodiment in virtual spaces.
• Visual and Narrative Methodologies: Using storytelling and visual analysis in digital research.

Recent publications highlight trends in:

• Metaverse and AI: Design fiction for digital services and ethical implications of generative AI in marketing.
• Digital Identity: Impact of decentralized identifiers on consumer behavior.
• Immersive Technologies: Representational challenges in virtual environments.

Scientific awards include:

• George Fisk Award (2023, 2024)
• College Teaching Prize: Excellence Commendation (2019)
• Mittelstaedt Award (2019)

Supervision and grants: He supervises PhD students in digital innovation and has secured funding from the Arts & Humanities Research Council and Innovate UK for projects like CoSTAR (National R&D Lab for Creative Industries) and Trading Music Memorabilia in the Metaverse.