معرفی
Mark G. Dunn is a Professor of Marketing in the Hankamer School of Business at Baylor University. He joined the Baylor faculty in 1986 after five years at the University of Notre Dame and served as Associate Dean for Undergraduate Programs from 2008 to 2023. He has taught graduate and undergraduate courses in consumer behavior and marketing strategy for over twenty years as a member of the MBA Core Faculty.
His educational background includes:
- PhD from the University of Mississippi (1982)
- MBA from Appalachian State University (1978)
- BSBA from Appalachian State University (1976)
Professor Dunn's research centers on market orientation, marketing performance, corporate values, internal marketing, interfunctional relationships, health care marketing, and customer satisfaction. His work investigates how organizational values and climate influence marketing effectiveness and how perceived risk affects consumer decision-making in retail environments. He has conducted international studies across England, France, and China, with significant contributions to healthcare marketing contexts.
His publication record (1986-2013) demonstrates consistent focus on organizational-marketing interfaces, particularly examining risk perception in consumer behavior, corporate culture impacts on market orientation, and cross-cultural marketing effectiveness. Key journals include Journal of Retailing, Journal of Business Research, and Harvard Business Review, reflecting interdisciplinary work bridging marketing theory and practical business applications.
His notable recognition includes:
- Young Researcher Award from Hankamer School of Business (1987)
Throughout his career, Professor Dunn has shaped academic programs through his 15-year deanship and two decades on the MBA Core Faculty. His international lecturing engagements and extensive publication record highlight his commitment to advancing marketing education and research, though specific grant details and student advising records are not documented in available sources.
No information is available regarding dedicated research labs or specialized teams led by Professor Dunn.
