معرفی
Marina Puzakova, Ph.D. is an Associate Professor at the College of Business and Economics, Lehigh University. Her office is located in RBC 430, and she can be contacted at map314@lehigh.edu.
Research Interests: Marina specializes in branding strategies, brand anthropomorphism, and negative brand performance. She investigates consumer attributions, brand inferences, consumer-brand relationships, and the impact of brand positioning strategies on performance and responses to marketing communications.
Scientific Awards & Honors:
- Alison and Norman H. Axelrod '74 Summer Research Fellowship
- Lehigh University Early Career Award for Distinguished Teaching (2017)
- Robert & Christine Staub Faculty Excellence Award in Business & Economics (2018)
- Top 40 Undergraduate Business Professors by Poets&Quants
- Mary Kay Dissertation Competition Runner-Up
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