معرفی
Dr. Marijana Seočanac serves as an Assistant Professor at the Faculty of Hotel Management and Tourism (University of Kragujevac, Vrnjačka Banja). Her academic journey includes completing doctoral studies in 2023 and prior master's (2018) and bachelor's (2017) degrees at the same institution. She teaches courses in Business Ethics, Service Management, and Human Resources Management.
- Education: University of Kragujevac (PhD, MA, BA in Hotel Management and Tourism)
- Research Focus: Tourism management, hospitality services, sustainability, and consumer behavior in tourism contexts
Her research explores transformative experiences in nature-based tourism, rural gastronomic festivals, and technology adoption in rural tourism. She has contributed to journals like Consumer Behavior in Tourism and Hospitality and Economics of Agriculture. Recent work analyzes tourist nightlife experiences, online accommodation booking systems, and service quality in mountain hotels.
Marijana participates in scientific projects addressing rural tourism income during the pandemic, craft brewery routes development, cultural heritage preservation, and tourism potential of protected natural assets. She is a member of the Serbian Marketing Association and has served at the University of Kragujevac since 2019.
