معرفی
Marija Ježovit is a Senior Lecturer at the Department of Innovation, Business Economics and Economic Sectors within the Faculty of Economics, University of Zagreb. Her research focuses on consumer behavior, behavioral economics, and sustainable business practices, particularly in adolescent populations.
Education:
- PhD in Economics (2024), Faculty of Economics, University of Zagreb
Her work bridges sustainable development and marketing strategies, with recent publications analyzing social media's role in promoting sustainable clothing consumption among adolescents and financial capability typologies in young adults. She actively contributes to the academic community through presentations at international conferences and interdisciplinary training.
Research Trends: Her publications from 2020–2025 emphasize youth financial literacy, anti-consumption messaging, and integrating sustainability into business models. Theoretical frameworks often combine behavioral economics, authenticity theory, and policy analysis.
Scientific Involvement: Marija has published 15 peer-reviewed articles and 5 conference papers, participated in over 10 international conferences, and engaged in professional seminars. Her work assesses parental norms in sustainable households, materialism in Gen Z, and national financial education policies.
Advising & Grants: While no specific advising roles or grants are listed, her research spans adolescent consumer empowerment, financial well-being, and sustainable marketing communication.
