معرفی
Marija Jakeljić serves as a Professor at the Business School of Algebra University, leveraging extensive industry expertise from leadership roles at Croatia Insurance (Marketing Director) and A1 Croatia (Brand Director). She currently balances academic instruction with active consultancy work for B2C/B2B clients, specializing in real-world marketing applications.
Her academic credentials include:
- Degree in Economics
- University Specialist Postgraduate Study in Marketing Communications Management
- Studies at Vienna University of Economics and Business
Her professional focus centers on strategic brand development, digital marketing innovation, and data-driven campaign execution. She integrates analytics with creative solutions to deliver measurable business outcomes, emphasizing precise market analysis and efficient implementation frameworks across diverse commercial projects.
Marija has garnered over 30 industry awards for campaign creativity and effectiveness at Croatian and international festivals, reflecting her impact on marketing practices.
As an educator, she mentors students through practical case studies drawn from her experience launching brands like Laqo and Vipnet, developing regional e-gaming leagues, and executing Carlsberg's international campaigns. Her teaching bridges academic theory with contemporary marketing challenges.
