Mariia Koval

Mariia Koval is an Associate Professor of Marketing at IÉSEG School of Management in France. She holds a Ph.D. in Business Administration from BI Norwegian Business School (2018) and a Master's in Economics from Ca' Foscari University of Venice (2013). Her research focuses on B2B marketing, strategic alliances, ESG impact analysis, and marketing-finance interface dynamics. She previously served as Assistant Professor at Grenoble Ecole de Management (2018–2024).

Her work explores topics like alliance portfolio strategies, shareholder value creation mechanisms, and B2B export dynamics. Notable methodologies in her research include propensity score modeling, event study analysis, and variance decomposition techniques. She has contributed guides for B2B researchers on social network analysis and variance decomposition.

Teaching includes international marketing fundamentals at the Master's level and global brand management at the Bachelor level. Her research has been published in leading journals like Industrial Marketing Management, Journal of World Business, and Technological Forecasting and Social Change.