معرفی
Marie Haikel-El-Sabeh is an Associate Professor in Digital Marketing at Institut Mines-Télécom Business School since January 2022. Previously, she held a Professor of Marketing position at the Ecole de Management du Pole Léonard de Vinci in La Défense. Her academic journey includes a PhD in Marketing from University of Paris X Nanterre-La Défense (cohabilitated with IMT-BS) and professional certifications in journalism and political communication.
- Education
- PhD in Marketing (2011-2014), University of Paris X Nanterre-La Défense
- Diploma in Journalism (2012-2014), London School of Journalism
- Master in Management of Organizations (2009-2010), ESCP-EAP
- Master in Political Communication (2007-2010), University of Sorbonne Paris 1
Her research focuses on the intersection of Digital Marketing, Innovation, and Computer Science, particularly in developing AI-driven solutions for e-commerce. She has led a 3-year BPI-funded FUI 22 project (Plateforme de connaissances unifiées) managing a €250,000 budget to create a semantic recommendation engine predicting product preferences through comment analysis. Current research explores AI marketing, metaverse commerce, and Generation Z's technology learning motivation.
Publications span international journals like IEEE Transaction on Engineering Management and International Journal of Market Research, with French contributions in Décision Marketing and Revue des Organisations Responsables. She has served as reviewer for the Journal of Business Research and European Journal of Marketing.
Teaching includes Predictive Marketing, AI Marketing, SEO/SEA, Digital Advertising, and UX Design. She developed Python-based machine learning programs for recommendation systems and is learning Flask/API development. Fluent in French and English, she contributes to pedagogy through modules like 'Marketing Digital' and 'Business and Service Marketing.'
