Maria Josefa Lopez Vilar

Maria Josefa Lopez Vilar is a researcher affiliated with the University of Murcia, specializing in corporate communication and consumption trends. She earned her PhD in 2016 with a thesis titled "The intelligence of the trends: Defining the methodological field for the study of social and consumer trends: a comparative Brazil-Spain study." Her research focuses on cross-cultural analysis of consumer behavior and social dynamics, conducted under the supervision of Dr. Pedro Antonio Hellín Ortuño and Dr. Clotilde Pérez.

• Education: PhD in Communication and Consumption Studies (University of Murcia, 2016)

As a member of the TRENDENLAB research group, she contributes to methodological frameworks for analyzing global consumption patterns. Her work bridges cultural anthropology with marketing science, emphasizing Brazil-Spain comparative studies. No scientific awards, publications, or student advisement records were found in the provided information.