Javier Garcia Lopez

Javier Garcia Lopez is an Associate Professor in the Department of Communication at Universidad de Murcia. His research examines advertising discourse, media ethics, and the cultural impact of consumerism through critical theoretical frameworks.

Research focuses on:

• Critical analysis of advertising and consumer culture
• Media representations of urban alienation
• Digital disinformation ecosystems
• Communication of eco-social values

Recent publication trends show:

• Diversification into sports communication and digital activism
• Growing engagement with environmental communication
• Sustained critical examination of advertising ethics

He directs the TRENDENLAB research group investigating corporate communication patterns and consumption behaviors in digital environments.