Antonio Raul Fernandez Rincon

Antonio Raul Fernandez Rincon is a Professor at the Universidad de Murcia, affiliated with the Department of Communication within the Faculty of Communication and Documentation. His research focuses on corporate communication, consumption trends, and advertising discourse analysis.

He holds a doctoral degree from the Universidad de Murcia, awarded in 2018 for his thesis Los mecanismos discursivos de la publicidad inmobiliaria en España (1997-2006), supervised by Dr. Pedro Antonio Hellín Ortuño. He is a member of the TRENDENLAB research group, which explores corporate communication and consumer behavior dynamics.